Telegram is not just a popular messaging service, but also an excellent platform for advertising and promotion.
If you need to promote your product or website, then the Telegram service will help you to achieve your goal. The service is well-known among people who like innovation and the fads of new technologies.
Building a Telegram Community can be one of the best ways to grow your business that really fit the crypto, NFT, financial, and trading community.
But how do you build a strong Telegram community? How To Build Telegram Community?
1# Create A Group
Creating a group is very simple, but you need to keep several things in mind. The name of the group will be displayed for everyone so choose it wisely.
Keep in mind that the character limit for a name is 33 characters and that some clever names might cause problems if people don’t understand them.
Also, try avoiding special characters or emojis as they will be displayed differently on different devices (for example, due to text encoding).
The icon should be memorable, easy to recognize, and look good on any background color, especially when displayed on your website or app.
Once you have found both a good name and icon you can start inviting your friends and other people from similar communities.
If there are other groups with roughly similar features that your community has already been established they could also potentially invite their users to join yours as well.
Make sure not to start advertising your group before having at least 100 members, otherwise, you may get reported by others as spam.
#2 Have a clear marketing plan
Building a Telegram community without having a clear strategy of what exactly you want to achieve is like building a house without a plan. Would you do such a thing?
Creating a strong, robust, and dedicated community on Telegram means that you need to have a plan in place so that when your community grows, you are ready for it and can manage it accordingly.
The first and most important step in building a community is knowing exactly what you want to achieve.
- You may want to create a social network where people can meet, chat, and play games together.
- Or you may want to build a hub for your business with marketing and customer support channels.
- Perhaps you’re looking for answers to your questions, whether they are general or specific.
- What are the marketing channels that you’re going to use as part of your marketing strategy?
#3 Add an invitation to join your Telegram channel in your profile description
The easiest way to add people is to simply invite all your audience to the group.
When inviting new members, make sure that they are interested in joining your community. If the person isn’t into the topic and doesn’t want to join, don’t force them and don’t spam their groups.
Your community should grow organically, but it definitely doesn’t hurt if you use bots for Telegram user searches.
Add a link to all your social media descriptions. In order to reach the audience, you need to share your Telegram channel on other channels just like you share your Instagram account.
There are many ways to share it: on social media accounts, websites, email campaigns, and blog posts.
#4 Find other channels and groups to partner with
Partnering with other people who are interested in the same thing as you is an extremely effective way of building a Telegram community. Here are some ways to do that:
- Start with your friends.
- Join other Telegram communities and share your Telegram community there (with their permission).
- Find similar Facebook groups, Twitter accounts, and websites that may be interested in sharing your Telegram community.
#5 Find relevant groups for cross-promotion
To get your community started, you will have to find relevant groups for cross-promotion. It is important to make sure you are marketing to the right audience.
Don’t spam your Telegram or other social media accounts with your new Telegram channel. You won’t get the best results by asking people from other groups to leave their groups to join yours.
Instead, share your channel in groups that are related to the topic of your channel and invite members of those groups who show an interest in the topic.
#6 Get Out In The World
Go to events or meetups where you know people will share your interests. Talk to them in person and ask them if they use Telegram.
If they don’t, tell them why it’s great and give them your username so they can add you when they sign up.
You can also use your Telegram username as your social media handle (if it’s not already taken).
Share the group with friends and family. Another great way to grow a Telegram community is by asking friends, family, and coworkers to join the group. Give them a link to the group along with a short message explaining why there are so many benefits to joining.
#7 The Importance Of Authenticity
To start, it’s worth mentioning that authenticity is a necessity in any community. For a community to be successful, you must avoid falling into the trap of pretending to be someone you’re not.
Your followers will inevitably discover your true self and lose interest (or worse). The best way to succeed from a marketing perspective is by staying authentic and being yourself.
You should always avoid trying to be someone that you aren’t because it could potentially alienate the community members (users) that follow you.
Even though some may argue that it’s better to “pretend” than fail miserably at being yourself, this can backfire pretty badly if users realize later on down the line who was behind all those posts about traveling abroad or whatever other topic might resonate more with them than what they initially expected when first following your account/channel.
If you’re not sure how authentic content can help build your brand’s image then consider these examples:
- Let people know what’s going on behind the scenes at your company so they have an idea about who works there and what makes each person special.
#8 Post Content That Is Consistent With Your Community’s Theme
You might be wondering if it is that important to post content that is consistent with your community’s theme.
The answer: yes, it is!
Consistency means that all the content you post for your community will have a similar theme and goal in mind.
This can help you ensure that the members of your community are always engaged and interested in what you share. It also helps them get to know your brand better, which makes them more likely to trust and buy from you.
To be more consistent with the theme of your community, try posting at least one time per week on topics related to what people have already talked about before or have shown interest in by joining specific groups within it (like health tips).
That way they’ll keep coming back because they know there’s going to be new information each time they visit that they won’t find anywhere else online!
#9 Listen To Your Audience And Respond To Their Feedback
Listening to your audience and responding to their feedback is absolutely crucial if you want your Telegram channel to grow.
Build a sustainable community around your interests.
Keep an eye on the number of reads and comments on each post, which will help you understand what topics are trending with your audience.
It’s not just about the trends though, it’s also important that you look at what people are commenting on.
If someone asks a question, giving them an answer will show them that you care about their feedback, and they’ll be more likely to keep coming back to your channel.
#10 Use automation!
The best way to use bots is either as an aid or as a source of data collection. For instance, you could:
set up a bot that gathers feedback on new topics or rules in the group
use bots to act as a forum where people can ask questions and rate answers
use bots to collect analytics, then use those analytics to improve your group
So be proactive, talk to people. By doing things like inviting users to the group and being consistent. You can build a group much faster and make it more exclusive.
Just Start 🚀