The numbers don’t lie — Non-fungible tokens, NFTs are on fire. People are flocking in to make their own digital goods, and they’re flocking to trade them as well. And why shouldn’t they?
From CryptoBots to CryptoKitties, everyone is rushing to create new NFT-related projects because it seems like a pretty easy way to raise money and gain an online following.
But what if I told you that there was more potential than just being a money grab? There is a whole community aspect that exists around some projects and it’s time for tokens that are created for more than just fundraising purposes to get in on the game.
This is leveling the playing field for those with and without technical skills. But if you want to enter this space and build a community, where do you start?
When building an NFT community, think about the specific use case you want to own
- Identify your target audience.
- Think about the specific use case you want to own.
- Build a community around that use case on the appropriate platform(s).
- Create content and set up discussions to attract members who are interested in your focus area.
- Engage and listen to your audience, then adjust accordingly.
When building an NFT community, consider the type of user you want to attract
When building your NFT community, the first thing to do is consider the type of user you want to attract. This will allow you to tailor your platform and find ways to draw in those users.
The most important thing here is being clear about what kind of audience you want.
Are they artists?
Knowing who your users are and what they want will help you design your community around their needs.
Don’t try to be all things to all people—focus on one demographic that you think has potential for growth and stick with it until that community reaches a comfortable size before expanding into new demographics.
Connect with other’s NFT creators
In the NFT space, the most popular artists tend to be the ones who can build a community of fans and collectors.
Start by following a few other NFT artists on social media. By engaging with their posts, commenting on their work, and reaching out with questions and feedback, you’ll make it known that you’re interested in what they do. And hopefully, they’ll start following you back.
From there, if your work is similar in some way (or appeals to the same audience). Ask to collaborate with you on a project or event.
This will give you both exposure to new communities and audiences. It’s a win-win!
Plus, it will help boost your reputation as someone who is actively working toward building an engaged network of NFT creators.
Don’t forget about your existing networks: If you have an audience from other creative pursuits (like music or writing), let them know about your new venture into creating digital art for sale! They might be interested in buying some pieces for themselves or collecting them.
When launching an NFT community, decide whether you want to launch with a marketplace or a platform
When you’re launching an NFT community, one of the first questions you need to address is whether you want to launch with a marketplace or a platform.
A marketplace is basically a place where buyers and sellers can come together to exchange goods for money. Think of Amazon: you go there, you find what you want, and you buy it.
A platform, on the other hand, is like a place where people can gather and interact with each other. Think of Twitter or Instagram—you go there to talk with people, look at things they’ve posted, share your own posts—and maybe even buy things from time to time.
There are a number of people building and maintaining communities around their NFT’s. Some are social networks, some are forums, some are clubs, and some are simply channels on existing platforms like Discord or Telegram.
Some of these communities have thousands of members already, but there’s plenty of room for more.
When building an NFT community, keep your focus on the long term value of your protocol
As a community builder, you need to focus on the long-term value of your protocol and how it will be used by those who are in your community.
It is easy to get distracted by short-term gains, but if you do not have a plan for the long game you might miss out on what really matters over time.
How your community will interact with the long-term value of your protocol. You must understand what makes your project unique and how it can help users in their day-to-day lives before launching into any marketing efforts or building hype around it!
The key here is having an idea from start to finish that you can explain clearly and concisely at all points along the way so there’s no confusion.
Create your roadmap
Your NFT’s roadmap should also inform your community strategy about the future releases, and events…
There are many places to look for inspiration for your NFT community. One important place to go is other NFT communities.
Search and list NFTs you might be interested in and get inspired.
A roadmap is there to reassure your community that you are here to stay.
Make some goals
When you’re building an NFT community, it’s important to know what your goals are. Communities can help you achieve them.
A community can help you grow as a person and an artist or creator, whether that means learning new skills and techniques or finding inspiration for a new project.
You can learn from the other creators in your community and offer constructive feedback to others, which will help them grow too.
A community can also give you support when things aren’t going your way. When you have nowhere else to go and even your closest friends have their own problems, the people in your community are often there for you no matter what.
Plus, they understand the struggles of being an artist more than anyone else because they face those same challenges themselves!
Transparency is about more than just sharing the truth—it’s about honesty, trust, and the integrity of your word. Transparency builds trust, which is a powerful tool for community building.
When you’re transparent with someone and they know they can trust you, it forms a bond that will carry over into all aspects of your relationship.
When you’re honest about what’s going on in your business or with your brand, it helps people feel like they know who you really are and can relate to you.
It makes them feel like they can trust that what they get from you is authentic because there’s no hidden agenda behind it. This connection will help customers become loyal fans of the brand, which helps grow its community base over time.
Try working with influencers
- Influencers are a very good way to start conversations around your NFT community. With the right influencer, you can start discussions and attract more members, who will, in turn, help build your community and reach a wider audience.
- The trick is finding the right influencer. Look for someone in your industry who posts consistently on social media about topics relevant to your community, who has an engaged following, and someone who aligns with your brand’s voice and goals.
- You can also work with influencers as brand ambassadors for your NFT platform or digital collectibles. This will help you reach a new audience that may not yet be aware of you or your product. They are less likely to know what an NFT is or care about it unless they see it being endorsed by their favorite content creators.
Go where your community is
You don’t have to build your own community from scratch. Instead, you can find an existing community with similar interests and try to add value to their conversation.
If you can’t join an existing community, you can also find influencers that will help grow your audience.
For example, if you’re in the art world, look for artists who are connected and influential in the NFT space. Ask them if they’d like to review or feature one of your pieces!
Building a strong community is crucial to the success of any NFT project. Communities are what keep users engaged and coming back. This helps with organic growth, referral marketing, and ultimately bringing more buyers to your marketplace. So you might have to start now 🚀