Are you frustrated that despite being a great coach, you’re not getting enough clients?
Have you ever felt like you are not reaching the audience you want to reach with your coaching or business?
Coaches and other specialists, let’s get it right: if your audience is not highly targeted, you are wasting a lot of time and money for very little return on your investment thinking about coaching.
Suppose you interact with too many individuals unrelated to your company–personal friends, family, or too many peers.
The most severe problem is that you have constructed your audience entirely from random people. If this is the case, even if your message is on target, it may become ineffective simply because the individuals who are listening are not interested in what you are saying.
If you are a coach, speaker, or business mentor, you probably have come across the question: How to Build an Audience That Craves Your Coaching?
Define your audience
To build an audience of people who’ll pay to hear your message, you have to know what that message is. But before you can figure out what you want to say, you need to clearly define who it is that wants or needs to hear it.
That means learning as much about your prospective customers as possible—so much so that they feel like you’re describing them when they read or listen to your content.
It’s important for them to see themselves in your posts and stories if they’re going to become part of the community you’re creating online.
So first things first: You need a deep understanding of your target audience, which means mapping out the details of their problems and goals, demographic characteristics and psychographics (including values).
They may also have specific needs and wants related to their issues, which will be instrumental in helping them achieve success.
Get to know your audience.
- Make sure you’re communicating with your audience the way they want to be communicated with.
- When possible, ask your audience directly what it wants.
- Look at your audience’s feedback from emails and other communications.
- Check out social media for information about what your audience values and engages with.
- Use online surveys for in-depth information about what makes your audience tick.
- Gather testimonials from clients who have tried your coaching services and listen to their concerns, needs, and interests.
Master your Zone of Genius
If you’re in the coaching biz and are ready to build an audience, there’s one thing you must know: YOUR ZONE OF GENIUS.
Your Zone of Genius is the sweet spot where you can be in your flow and create value for others. It’s the place where your unique gifts meet a market need.
This is what you’re meant to do! But if you don’t know what it is, how will anyone else?
So before you get started on any of this, take some time to figure out your Zone of Genius. You might already have an idea about what it is, or maybe that’s why you’re reading this right now – because finding your niche and figuring out all this stuff can be tough!
This one’s simple: you need to get in front of your prospects by using all the social media channels, blogging on your site and others, podcasting, and getting involved in communities (both online and offline).
There are many ways to do this. The concept is called “content marketing”. Your content marketing strategy should include things like:
- Blogging. Create your website
- Pick 1 or 2 social media you are comfortable to connect and talk with your audience. ( Facebook, Twitter, and Linkedin, Instagram, Tiktok …) Mention your website and social media profiles in all of your communications with clients and potential clients, including emails, newsletters, and blog posts.
- Being a guest blogger on other people’s sites, preferably high-traffic blogs that reach your ideal target audience. When you’re a guest blogger, you’ll typically write an article in exchange for a link back to your website (this helps improve your SEO). You can also include links within the body of the post if it aligns with the topic at hand.
- Networking with other business owners and entrepreneurs at events in person or via webinars online.
- Interviewing influencers (or people who are influential among your target market) for articles or podcasts on your site or theirs. They get great exposure from being interviewed by someone respected in their industry or niche and you can get great exposure from them sharing their interview with their audience – especially if they have thousands of followers!
You’re hoping to build a loyal following, so make it easy for people to find you. Use the same name, URL, and profile image in your email signature, on your website, and across all of your social media profiles.
Build your email list NOW
As a coach, you’re in the business of guiding people—but how can you get their attention before they’ve even hired you? One answer is your email list.
Your subscribers are potential clients, and they’re also the people who will help you spread the word about your business by sharing your content, buying your products, and signing up for coaching sessions. They are your most important asset.
Why? Because you own your email list.
if you’re building a coaching business, you should start by building an email list. As much as social media is important for making connections, you don’t want to build your audience on someone else’s turf. You want them to find their way back to your home base.
Connect with your audience deeply
The most successful coaches understand the power of personal connection. A deep, emotional connection with your audience is a way to build trust and credibility because it lets them see the real you.
Your passion and dedication to their success will convince them that you’re right for the job, and they’ll be itching to work with you.
So how do you connect with your audience deeply? Here are some tips:
- Show your passion. When coaching is more than just a business; it’s a part of who you are, that should shine through in whatever mediums your clients come into contact with. There’s nothing like seeing someone else passionate about something they love to get you excited as well, so use that energy as an advantage when interacting with potential clients!
- Ask questions (and listen). The best way to connect with people on any level is by asking questions and listening. Potential clients want someone who cares about what their goals are and what motivates them; if all you do during an interaction is talk about yourself, those potential clients will walk away feeling like they’ve gotten nothing out of it but being sold on yet another coach whose only focus seems like getting paid rather than helping others achieve their dreams too! This brings us back full circle from where we started – relationships begin once again when both parties care enough about each other enough for one or two answers at least to be given before ‘thank you’ comes up.”
Share your journey and be vulnerable
- Share your journey and be vulnerable. One of the best ways to build a unique audience is by sharing your journey and being vulnerable. Clients want to work with someone they can relate to, so don’t be afraid to share your story. This will help people connect with you and see you as human, which will make it easier for them to trust you, like you, and want to join in on what you’re doing. Remember that people care more about the story than they do about the destination. By sharing your struggles, not just the highlights of your life, people will feel like they know you better and understand what makes up who you are today.
- Relate to people’s problems. Even though there may be thousands of coaches out there that do exactly what you do (and have a lot more experience than you), You understand your audience’s struggles.
The best way to build trust is to show up consistently for your audience just as you would for a friend. It’s important to be open, vulnerable, and authentic so that people can see who you are – the good, the bad, and the ugly!
Share stories and examples of how you’ve overcome challenges in your own journey related to the topic for which you are coaching others.
This shows that you’ve been there too and helps your audience connect with you on a deep level.
Be generous! Add value first by providing free content before asking for anything in return. Every week choose two ways to add value; one online (through social media or email) and one offline (in person).
Your free content will serve as an audition piece of sorts when it comes time to sell your paid coaching programs – if people love what they get from you through free content then they’ll be ready when the opportunity arises to pay for more of it!
Once someone has bought from you, he trusts you and will buy over and over again.
If people feel like you get where they are coming from when it comes time for them to deal with their own challenges then chances are pretty good that once again trust will start building between both parties leading to higher conversions when an offer does come along later on down the line!
Make the message sticky
Make the message sticky. First and foremost, it is important that your message be memorable.
To ensure that it is, ask yourself if you can use a catchy phrase or slogan, a memorable example or story, a memorable image or symbol, a memorable sound, or a combination of all of the above.
The goal is to make your message so compelling that people remember its exact phrasing and meaning.
Have a system in place to deliver value
When you’re starting out, it can be hard to attract people to your coaching business. You want them to sign up for a coaching program, but they aren’t sure if they trust you yet.
So rather than asking them to buy from you right away, give them something of value first. This builds trust and gets the prospect interested in what you have to offer.
It’s important to have a system in place to deliver value. Your audience is looking for actionable, easy-to-implement tips.
Here are some examples of the value you can deliver:
- Roadmap to their goals
- The exact steps they need to get what they want (for example, if the goal is to lose weight and the steps are: 1. identify your food triggers; 2. create a plan for when those triggers hit; 3. practice that plan every day)
- Tools and resources that help them achieve their goals (this could be a checklist, workbook, cheat sheet, or anything else that helps them move forward)Here are some ways you can deliver value:
- Video training series
- Email sequence with the roadmap from above
Once you have your automated funnel built, it is time to show up on a consistent basis. Your audience craves consistency from you so don’t wait till you’re in the right mindset or feeling inspired to create content.
One way to be consistent is by offering them something they can look forward to each week. This could be something like a weekly podcast, a video series on your YouTube channel, or even a weekly blog post that gets sent straight to their email inbox.
The possibilities are endless but creativity will make all the difference!
In addition to being consistent when creating content for your audience, remember how important it is to provide value whenever possible.
Experiment with different styles and formats of content because what works best may surprise you!
Your audience may have too many peer coaches. Others may even surpass you.
Seeing all their suscribers makes you feel inferior.
If you don’t want to doubt your route or, worse, compare yourself to these coaches, don’t access your social media accounts. So you start to think you’re a fraud.
Experts say imposter syndrome is the worst mental ailment. It is critical to regularly generate and distribute content to sell their services and abilities.
It’s hard to persuade others of your worth if you don’t feel you deserve success. For your audience, this means being selective about who you follow and avoiding those who aren’t. You should choose role models who inspire you, not depress you.
If you make your audience crave more of your coaching, they will be more eager to sign up for your programs, attend your events and buy your products.
An audience doesn’t just magically appear. It takes work but that’s worth the effort if you can create an environment in which people feel valued and come back for more from you.
Just Start 🚀