How to build a YouTube audience?

It’s no secret that YouTube is one of the biggest social media platforms out there.

The enormous video-sharing website that is YouTube has one of the most untapped audiences on the internet. People come to YouTube every day to learn and be entertained every day.

If you’re looking for a platform that gives you complete artistic control, a simple user interface and a massive new global audience then look no further.

Building a Youtube audience can be one of the most rewarding goals you can undertake as a YouTuber because once your content starts generating views you’ll start receiving monetary payments directly into your Paypal account.

Your videos will be watched by people worldwide and you’ll have access to an assortment of tools that allow you to interact in real-time with anybody who comes in contact with it.

YouTube offers an opportunity to reach an enormous audience.

You could create videos related to your passion that would spark people’s interest, inspire others to take action, and build authority in your industry. So how to build a Youtube audience.

Find your niche

A niche is a category of content that you can claim as your own. Finding your niche on YouTube :

Make sure you don’t run out of things to say.
What problems can I solve?
What am I good at? What do I enjoy doing?
What’s a topic that I know a lot about?
What am I passionate about? What could I talk about for hours?
Think about the areas in which you could improve.

At first, you can narrow your niche to get your first subscribers and then make it broad.

Figure out who your audience is and make videos they will like

This may sound obvious, but many small YouTubers don’t have a clear idea of their audience or why their audience is watching them.

In order to grow your channel, you need to have a clear idea of who your target viewer is and what they want from you.

To find out, you can use the survey tool and ask your audience what they are doing in life.

With that information, you can make videos that cater to them and get more viewers.

Create content people want to watch

Knowing your target audience, and knowing what they want to watch, will help you choose the right content ideas.

You’ll need to know what your audience is looking for and what they are already watching on YouTube.

YouTube has a host of different ways to gauge what videos are popular and trending. The first place to look is the Trending tab on the main page, which shows you the most popular videos across all channels at that moment in time.

This can be a great way to see what’s working right now, but just because something is popular today doesn’t mean it will be tomorrow or even later today!

Be consistent

Having a consistent presence on YouTube is key for your channel. Consistency is about doing the same things each day in order to ensure that you have an audience coming to check out what you’re doing.

Consistency isn’t just about uploading videos and watching them once a day at the same time, it’s also about posting other content that makes you seem like you’re engaging with your audience at all times.

Don’t feel discouraged if you get negative comments, keep going on. Most of the time, people who enjoy your content on youtube, don’t post comments.

Make sure to reply to those comments and thank them for watching your video.

If you receive a mean comment from a viewer, remember that they are not worth your time. They are not worth your energy. Ignore them or ban them from commenting on your channel.

Use a great thumbnail

A thumbnail is an image or video that YouTube uses to represent your content on its site.

It appears on the main page, in search results, and as a preview on the right side of a browser window as you’re watching another video.

Because people are more likely to click on a video if it looks exciting, you should always make sure your thumbnail is as enticing as possible. A good thumbnail is a photo that gives the viewer a good idea of what your video is about.

Thumbnails are widely considered to be one of the most important assets for generating views.

They appear everywhere: on social media, in search, and so on, and are your first opportunity to make an impression, and they need to be attention-grabbing enough to persuade the viewer to click through.

There are a lot of strategies for making effective thumbnails, but they boil down to three key tenets:

Show faces—real human faces tend to garner more clicks than objects or other things.
Use text—when you use text, your thumbnail can be understood at a glance without needing to click through to the video itself. The text also helps your thumbnail stand out when it’s surrounded by lots of other images.
Use bright colors—bright colors help draw attention and make your thumbnail stand out in groups of other images
You can add a channel logo, the title of the video, or even just some helpful keywords that will let viewers know what they’re getting into before they watch it.

Include keywords on your title

Including specific keywords in your video’s title, description, and tags will help it show up when someone searches for a relevant term on YouTube.

Similarly, adding keywords to your video’s file name will help it show up in search engines outside of YouTube.

Here are some places to include keywords:

Title
Description (The description should be at least 250 words)
Tags (up to 500 characters)
Filename

Keep videos short and sweet

Even if you have a long video that viewers can skip through, it’s still better to keep your videos as short as possible. You are making videos and you want to keep them short and exciting.

The ideal length for a YouTube video is between two and 15 minutes.

Reasons to keep your videos short:

People’s attention spans are decreasing. Because people have shorter attention spans, they will be more interested in watching your video if it is shorter.

Another reason to keep your video shorter is that most people will watch a shorter video more than once. Because the viewer watched a video more than once, this will increase your views.

Use end screens and cards to promote other content you have on Youtube

We’ve all been there. You’ve managed to create a decent-sized channel (or at least some videos you think are decent) with thousands of subscribers and tens of millions of views, but you’ve yet to capitalize on any form of monetization.

Maybe you have a Patreon account, maybe you don’t even have one. Maybe you’re using ads or sponsored videos, or maybe even selling merchandise!

The possibilities are endless, but if your Youtube channel lacks a marketing strategy for bringing that audience back every day, it might be time to consider what can be done about it.

As long as Youtube is still the go-to place for video content creators with a large following, the best way to grow an audience is still through inbound marketing techniques: promoting your own products and services through relevant content on YouTube channels and social media accounts.

These include end screens (which are used thanks to the latest update), cards (which can promote your other social media accounts), and freebies/bundles.

Produce best-quality videos at all times

If you start, don’t bother about the video quality, your goal is to start publishing videos. Over time try to improve your setup and quality video. Your audience will notice it and will like it.

Here are some tips for getting the best possible picture and sound quality:

Use the best camera/microphone you can afford. You don’t need to spend a fortune on equipment; sometimes all you need is an iPhone; as long as it’s a newer model.
Find an appropriate location for filming. You want the lighting and sound to be right; also make sure there isn’t too much background noise or visual disturbances.
Make sure you have good lighting! Make use of natural light when available. Everyone should avoid facing bright lights like lamps or windows as this will cause silhouetting (your face will be dark).
Try to film in front of neutral backgrounds (nothing patterned) that won’t distract from your epic content. Be careful of shadows from things like window curtains, plants, lampshades, and so on. Pay attention to what shows up on camera before you start recording!

Collaborate with other YouTubers

Collaborating with other YouTubers is a great way to grow your audience.

And no, it doesn’t mean “stealing” their audience…it means you can increase each other’s reach by promoting your YouTube channels on each others’ platforms.

Here are a few ways you can collaborate with another YouTuber:

Release a video together
Do a product review or demo together
Ask them to be in one of your videos
Collaborate on a social media post

A rule of thumb is that if the collaboration benefits both channels, then it’s probably worth doing.

Collaborate with other YouTubers

Collaborating with other YouTubers is a great way to grow your audience.

And no, it doesn’t mean “stealing” their audience…it means you can increase each other’s reach by promoting your YouTube channels on each others’ platforms.

Here are a few ways you can collaborate with another YouTuber:

Release a video together
Do a product review or demo together
Ask them to be in one of your videos
Collaborate on a social media post

A rule of thumb is that if the collaboration benefits both channels, then it’s probably worth doing.

Take advantage of trends

Keep an ear to the ground.
Don’t just ride a trend for clicks.

Topics and content are great for helping your channel, but it’s important not to use them simply as clickbait.

Your content should be relevant to the trend, and you should always adapt it to fit your brand’s tone and personality in order to have the greatest chance of retaining viewers.

Also, keep in mind: If a trend is already on the wane, it’s probably not worth investing too much time into creating content around it (unless you want to make fun of that particular trend).

Ask your viewers to subscribe and ring the bell

Asking the viewer to subscribe and ring the bell are great ways to grow your audience.

Every time you ask, you’re reminding a portion of your viewers who may not have subscribed yet, which is why we’ve always recommended adding a call to subscribe or ring the bell at the end of every video.

You’ll want to experiment and find what works best for you (wherein your videos should you remind people?) and make sure that you explain any terminology if needed (the terms “subscribe,” “ring the bell” etc.).

A few other things:

If your channel is connected to other social media platforms, ask viewers to subscribe there as well! They will get notified whenever you post something new on those platforms too.
You can also link your video descriptions back to older content that was successful.

Use other social media platforms to drive traffic to your YouTube page

Post on other social media sites and link back to your YouTube page. Use Instagram, Facebook, Twitter, and more to direct viewers to your YouTube channel. This is a surefire way to increase your views!
Use these platforms to engage with your audience, too. Ask them what they would like to see in the next video and ask them for feedback on videos you have already produced. The more you respond to comments and input from viewers, the more they will feel connected with your channel.

Best tips from Youtuber

Tips from Ali Abdaal who has 2,93 million subscribers :

Tips from Alex Martinelli who has 200K subscribers :

It took him five years to get the machine moving
Do free giveaways: Free samples, checklists, courses, and workshops.
Focus on search-optimized titles
Sell your own product

Best tools to grow your Youtube channel

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If you’re willing to put in the hard work, you should be able to build up a solid audience on YouTube. All it takes is an engaging channel AND consistent effort will help you gain more subscribers over time. You just need to start 🚀

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